Oak - The Nordic Journal
•
9th November 2018
To the future, to the north
What does innovation mean in the Nordic context?
The ideas changing the way we live, big or small, share
a red thread – whether they’re coming from a huge
multinational like H&M, a niche start-up with a vision to
connect the world, like Mapillary, or even a beauty brand
challenging the corporate norm. “It’s about equality,
it’s about fairness, it’s about humanity,” replies Simon
Caspersen, the co-founder of IKEA’s external ideas lab,
SPACE10, when asked what characterizes new thinking
in the north. Those shared values have been around long
before tech start-ups and the circular economy – and
it’s likely that whatever the new ideas to come, those
values will still lie at the core of Nordic innovation.